Passion to Profit – How to Transform Your Hobby to a Real Job
Wouldn’t it be nice to wake up every day knowing that you are doing what you love and you are making cool cash off it?
The job market is littered with a lot of job seekers and the possibility of getting a job is very slim. Everybody is vying for white collar jobs, but honestly, there are many untapped opportunities out there. Instead of idling away at home, make money doing the things you love! You have that unique set of skills that sets you apart – that one thing(s) you love to do and can do it well. All you need to do is hone those skills in order to make money from it, create brands and offer services to those who need them. Definitely, it is not going to be an easy task, it will actually take some time to turn something you care about into cold, hard profit. You might fail the first few times you try and you will be tempted to give up. For you to succeed, determination is key!
If you are looking to earn an income around your dreams, here are few tips to help you through your first baby steps:
- Identify and improve your skills
Identify the things you enjoy doing, the skills you have and any inherent ability that can be of value to others or solve a need. Can you write, sew, draw, bake, design, dance, take photographs, etc.? If you enjoy doing these things, build a business around it. Find ways to use your skills to meet the needs of people around you. Take up learning classes and improve on them.
- Consider every aspect of running the business
Do your homework to be sure you can actually earn a living from that hobby. Research your market, find out who your competitors are and what it will cost to run the business.
- Market your skills
If you do not put your brand out there, people will barely know about it much less hire your services. Talk to people about your skills and how the services you render can be of benefit to them. This is where social media comes in handy since it allows you to reach a wider audience. You can bet that more than half of your audience is on social media.
- Put in hardwork
Don’t expect to make perfect sales immediately you set off. It may take some time and a few trials and errors for you to have it all figured out. Be patient and keep at it without losing the drive. Commit your time and attention to bettering your craft.
- Offer pro bono services
As a starter, you may have to offer some free services to grow your experience and to attract clients. Leverage on these experiences to become better and build a client base.
- Never stop innovating
Once you start building your client base the only way you can be sure to keep them or to expand the base is being innovative and putting on your creative hat at all times. Think of how you can key into current trends, brainstorm and use your imagination to create.
- Pay attention
As people begin to identify with your brand, you must pay attention to both the positive and the negative feedbacks. The negative reviews you get will help you improve as you go back to your drawing board. This will help you know precisely what your clients want and what they are willing to pay for it.
- Simplify your craft; don’t be a jack of all trades
Don’t try to carry too many things at the same time. Have a clear goal and focus. The essence is to specialise in whatever you are doing. Stick to your onus.
- Use referrals
Word of mouth referrals from satisfied clients is a very effective way of broadening your customer base. Encourage people to refer your brand to others.
Good luck as you set out to establish yourself!